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The jokes started in his social networks, in a matter of hours the topic was already known throughout the country and the next day it had transcended the borders. At first they were just strangers, then Valeriano detected pseudo-friends and family members participating in the spread of the jokes and giving strength to the viratization.
Francisco Valeriano had to go through a stage of voluntary isolation. He became afraid to go out in the street, he was terrified to think that everyone would recognize him and he would not know how they would react. It could be that they were just making fun of him, but he feared that someone might attack him because of all the alteration that the subject had undergone.
We cannot just talk about prevention without stopping to learn about the cases that, as followers of social networks, have gained importance. How could we show our empathy and solidarity in cases like Valeriano’s, where we cannot see or physically touch those affected?
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Tijuana.-José Francisco Valeriano, better known as Licenciado Valeriano, offered a press conference in Tijuana to expose the affectations he had, after going viral on social networks.The lawyer by profession exposed that he received a large number of threats, from alleged representatives of the company Loui Vuitton, which turned out to be a scam. “One thing I do have very clear, I am not going to be anyone’s mockery. I don’t know how to tell jokes, how to dance, I am a lawyer, I am a teacher and a human being. I was several weeks without leaving my house, I was days away from closing my office”, he said.
Before the media, he confessed that after going viral, he felt that his image as a litigator and as a university professor was over. I am not playing the victim, I am not a victim, I am a person who was part of that consumption in social networks, but there are people who have been victims,” he said.
Tijuana.-José Francisco Valeriano, better known as Licenciado Valeriano, offered a press conference in Tijuana to expose the effects he had, after going viral on social networks.The lawyer by profession exposed that he received a lot of threats, from alleged representatives of the company Loui Vuitton, which turned out to be a scam. “Something I do have very clear, I’m not going to be anyone’s mockery. I don’t know how to tell jokes, how to dance, I am a lawyer, I am a teacher and a human being. I was several weeks without leaving my house, I was days away from closing my office,” he said.
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“I lost 50 to 60% of new customer arrivals. Although new projects have arisen from the controversy, we recovered until the seventh or eighth month. For example: talks against bullying is a project that I now want to give, it is an orientation through networks and thus channel them,” Valeriano reflected.
“Many thought it was a joke but when they heard that we are working on the issue of bullying they opened up and asked about their day to day life. I give you the example of the Olympia Law, it is about harassment mainly against women, that someone messes with their privacy and their freedom that can even fall into blackmail. Many times it may sound like a game or a joke, but it is necessary to talk about it,” recalled José Francisco Valeriano, a lawyer who lives and practices in Tijuana.
In his experience, after the fame and ridicule for the confusion with the Louis Vuitton brand “I never had a negative comment, everything toxic was on social networks, but in person they asked me for photos, they asked me if I was doing something, a project and they showed me memes and even made me songs. Now I see it as a memory but it took me 4 months of confinement to get over it,” he told ZETA.
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José Francisco Valeriano Cruz and his law firm Valeriano Abogados became famous on the Internet for showing off a photograph in which Valeriano Cruz poses next to the supposed “original” logo of his law firm, a logo that curiously is very similar to the monogram of the fashion house founded by Louis Vuitton Malletier.
The agency, originally from the city of Guadalajara, Jalisco, Mexico, founded by Guillermo Castellanos, Moisés Guillén and a team of six people, developed the identity and graphic branding system for Licenciado Valeriano as an incredible creative work.
It was a conversation among the team within our normal activities. We were talking about the topic that, for our taste, had already gone viral with memes, so we came up with some mockups with a more serious and fit identity, reproducing in a “professional” way the plagiarism done by Licenciado Valeriano. We did a graphic exercise with more elements of the same Louis Vuitton as patterns, other elements and decorative motifs.